As anyone watching television lately can tell you, Hyundai has stepped up their advertising game for the launch of the Genesis luxury sedan this fall.
In Hyundai's home market, the first ads for the Genesis Coupe hit the airwaves this week.
Naturally, we've got a sneak peek of the coupe's first TV ad spot for our Friday video fix.
Trim levels, pricing details emerge
Along with the video, we now have detailed specs and probable prices for the US lineup.
The base model 2.0GL will be powered by a 210-horsepower 2 liter turbocharged four-cylinder engine mated to a 6-speed manual transmission sending power to the rear wheels. 18-inch alloys, antilock brakes, traction control, heated seats and bluetooth cellphone integration will all come standard, along with dual front airbags.
Options will include side and head curtain airbags, a five-speed automatic transmission, a sunroof and an ultrasonic reverse assist to aid parking.
The 2.0 SP will include all the standard 2.0GL features, with upgrades to 19-inch alloys, a limited-slip differential, full leather interior, xenon headlights and fully automatic climate control.
Further up the line lies the 2.0 GLS, which adds Brembo brakes, upgraded audio, parking assist and Bridgestone Potenza RE050A tires (of a size yet unknown).
At the top of the range lies the flagship 3.8 GLS model.
Powered by a 303-horsepower, 3.8 liter DOHC V-6 and a six-speed manual transmission, Hyundai will be gunning straight for Nissan's 350Z Touring. Brembo brakes, 19-inch alloys, a limited-slip differential, upgraded audio, automatic climate control, parking assist and leather seats will all come standard.
Options for the range-topper will include side and head curtain airbags, a six-speed automatic with manual shift control and a sunroof.
Judging by Korean market prices and adding a bit to cover shipping, US customers should expect to pay about $24,500 for a 2.0GL up to about $30,500 for the 3.8GLS.
Ten years ago, the idea of a $30,000 Hyundai would have been dismissed as ludicrous. But then again, the same criticisms were levied against Toyota when they dared to challenge the Germans with the Lexus LS400.
Judging by sheer technical prowess and the recent leaps and bounds in product quality, it would be foolish to underestimate Hyundai's ambitious plans for the future.
[Video: Hyundai via Daum.net]
[Images: Hyundai via SCS]