In this market, Honda and Toyota have long been the front runners, raking in a tidy profit with the fuel sipping Civc Hybrid and Toyota Prius, both of which squeeze 40 or more miles out of a gallon of gas.
With the SUV market now nearly obliterated by oil trading at $130 per barrel, General Motors has regrouped, aggressively publicizing their own fuel efficient and ecologically conscious products.
The figurehead in this new campaign is the fuel cell powered Chevrolet Equinox.
Dave Barthmuss, GM regional group manager of environment & energy communications, sees the hydrogen powered trucklet as an example of how to move away from oil altogether. "As a nation we are 98 percent dependent on oil as an energy source. It is a finite resource. Hydrogen fuel cell technology is an option that we feel is part of the future."
Road Test:
A small SUV comparable in size to the Honda CRV, the fuel cell Equinox drops the current model's six-cylinder engine in favor of an electric motor and an automatic transmission that continually selects the best gear ratio for either acceleration or economy.
But rather than use batteries to store electricity, the fuel cell Equinox uses pressurized hydrogen and atmospheric oxygen in the on-board fuel cell to create power for the motor as it is needed. To extend the vehicles range, a small battery pack is also carried on board to store energy captured from the vehicle's regenerative braking system.
Electric motors produce maximum torque at idle; the first sensation when driving the diminutive SUV is one of instant power and eager acceleration. During my time cutting a swath through typical Valley traffic, the Equinox responded to a squeeze of the "gas" pedal with zeal, making merging and overtaking effortless.
At first, the regenerative braking was sensitive, requiring a deft touch to brake smoothly. Regenerative braking works by using the electric motor as a generator, creating electrical currents that charge the batteries and slow the car by creating resistance within the motor itself. And as the motor slows, so does the rest of the car.
Which is precisely the point GM is trying to prove.
Project Driveway
The Chevrolet division of General Motors will be offering 100 examples to selected members of the public as a part of Project Driveway, their first long term public road test of fuel cell technology.
Participants will be chosen based on their driving habits and their proximity to one of three hydrogen refueling stations operated by GM in Los Angeles County. Those selected to drive the Equinox will get to use it completely free of charge for three months at a time and report their experiences back to Chevrolet. Motorists in Washington D.C. and New York City will also participate in the program.
"Drivers will provide regular, candid feedback about their use of the vehicle in their daily lives, the vehicle's performance and their personal preferences," said Ed Peper, general manager of the Chevrolet division, in a public announcement introducing the program. "[Their feedback] is key in defining our product and introduction plans for fuel cell vehicles."
Yet before the program begins, driving range will be the critical issue. When fully fueled with nine pounds of hydrogen, the fuel cell Equinox can be driven about 150 miles. This is fine for the inter-city commute and in traditional gasoline mileage figures, this equals roughly 35 miles per gallon — a remarkable feat given the size of the vehicle.
Barthmuss recognizes this hurdle and sees "Project Driveway" as a way to stimulate investment in fueling stations. "Our goal is to have a fuel cell program ready by 2010 and we are confident that we can meet that goal. We don't see any engineering standpoint. The only roadblock is infrastructure."
Note: A version of this article was published in the Daily Sundial on June 30, 2008. Reprinted with permission. - DM.
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